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When Mitsubishi Electric Automation completed construction of a new state-of-the-art facility, the company wanted customers to know the impact this would have on future business. In producing the desired overview, InSight was asked to use a style that would be appropriate for a large celebratory setting as well as a small group business meeting.
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On-camera interviews supplemented by voice-over narration and in-plant video footage allowed InSight to create a comprehensive profile of the company's services, departments, products and technology. To organize and display the company's many product offerings, InSight used distinctive but complementary color palettes in backgrounds and supporting graphics. The tape was initially shown via large screen projection to open house guests from North and Latin America. It was later used for small group presentations.
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