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Krause Publications, a leading sports and hobby publisher, sought to develop a communication vehicle that captured the national size and scope of its operations while reflecting its personality as a small town, employee-owned organization.
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InSight developed a videotape that blended a sense of the client's national prominence with its congenial family orientation. The program used employee interviews to demonstrate staff contributions to the client's success. By interviewing several individuals in their personal work areas, InSight was able to convey the sense of pride and teamwork that each employee brought to the company. This cohesion was also accentuated by a sophisticated animation that merged employee photographs with the publisher's logo. Stylish footage of the client's publications and nationally-recognized trade show were also incorporated to emphasize the organization's high-profile position within the industry.
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