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Anixter - a leading distributor of global networking supplies - wanted to provide an entertaining, yet informative, company overview for new employees. Since the audience would consist of individuals hired to serve in all areas of the company's business, the program needed to appeal to both technical and non-technical personnel.
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Knowing that the new employees must be allowed to schedule their orientation at a time that is most convenient, InSight created The Orientation Express, a digital tour facilitated through futuristic public transportation. At each stop, voice-over narration, graphics and video clips guide the user through the philosophy, services and people that have made the company a success. Periodic exercises displayed as encapsulated video games also allow travelers to test their newly acquired knowledge.
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