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When Albert-Culver planned for their sales meeting to begin early on a winter day in Chicago, they knew they would need help to engage the audience. They were to discuss the brand positioning for the St. Ives product line and while important, this fact alone would not immediately pique the audience's attention.
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As the attendees filed into the auditorium, they saw and heard a beautiful waterfall flowing over a cliff. On stage were large color displays of Alberto-Culver product. As the lights dimmed, the audience journeyed through the power of nature and saw how a single raindrop or the flapping of a butterfly's wings could have a ripple effect throughout the world. Using this metaphor to illustrate the audience's effect on Alberto-Culver's business, product images jumped with the pounding of every beat. Energy swelled until a dramatic final note ushered in the tag line… "Unleash the Power". The roar from the crowd proved that the audience was engaged and ready to tackle the day's agenda. In addition to creative and art direction, InSight provided project management, speaker support, video production, staging, labor, and coordination services.
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