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A respected enterprise technology and management consulting firm changed its name to better reflect the wide array of services the company offered. To ensure quick recognition and acceptance of its new name, Soarant turned to InSight for assistance with the company's full scope of image and brand strategy needs.
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After coming to understand Soarant's corporate culture, InSight created a new corporate logo and tag line to reflect the company's new identity. InSight then applied the accepted design to a series of marketing communication tools including business cards, stationery, note cards, presentation folders and PowerPoint templates. To assist Soarant in announcing the name change, InSight created and implemented a full advertising campaign that included a news release, industry publication ads and fully re-designed Web site.
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