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A major university contracted with a programming group to begin construction of a large medical resource for the World Wide Web. Because the project required design expertise as well as programming skills, the firm contacted InSight for assistance. From a graphic perspective, the challenges were:
1) to create a graphic structure that allowed the user to efficiently navigate the site
2) to ensure that the site was visually appealing to two different audiences.
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To accommodate the two audiences and yet maintain an overall design consistency, InSight developed two sets of similar graphics with subtle differences in color, placement and visual content. To appeal to the general public (typically medical patients and their caregivers,) graphics were designed using a humanistic style. People were depicted in positive, upbeat demeanors and the images used a color palette of golds, browns and other flesh tones. The pages intended for the researchers, however, were more empirical. Various medical conditions were illustrated with structural diagrams rather than images of real people. To offer scientific precision, the diagrams were rendered as high contrast line drawings. To permit flexibility, the graphics were positioned to allow the addition of new elements without disrupting the site's overall design.
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